The internet has grown global connection and communication in a way we never imagined. This has given us an easy and affordable way to tell stories about anything we care about. As recipients, we have not enjoyed being part of conversations, we craved but never had access to, as we do today. Unfortunately, this has also made us victims of …
Performance measurement in marketing has been instrumental in helping marketers understand how their marketing efforts are doing. From reaching the target market to conversions. It is important, however, to get insight into the impact of what keeps the customers engaged and how they perceive it. Exploiting each moment that a customer goes through explains why these insights will lead to …
Why Deep Insights in Customer Interest and Opinion Matter in the Buyer’s Journey Read More »