Idea Filter for Clarity and Consistency
What Do We Do?
How I Started Magathium Strategy
I started my journey in early 2020, just days before the COVID-19 lockdowns, right after moving to South Africa from Zimbabwe. The economic situation in my home country had taken a turn for the worse.
Despite being an Accounting graduate, I had taught myself web design and worked as a social media assistant. This sparked my interest in marketing. It seemed a bit unconventional to my parents, but I loved it.
After finishing college, I freelanced as a web designer and social media assistant for small businesses in my town. Every entrepreneur I met shared a common struggle – they had tried using social media and websites to grow their businesses but didn’t see much success.
They often told me, “We get better results when we meet potential customers in person. It’s not worth investing more online.” I would counter with, “Why do you think customers prefer meeting you in person over your website?” The response was always, “Nothing beats the human touch.” While I agreed, I wondered about the successful online brands in the same industry. I asked how they communicated with customers and discovered it went beyond just selling products. I pondered if we could find out what customers loved about these entrepreneurs.
When I moved to South Africa and struggled to find a job, I turned to books and YouTube videos. I stumbled upon psychology in marketing lectures, reigniting the questions I had a couple of years earlier. I immersed myself in psychology and emotional intelligence books, seeking insights from experts worldwide. I realized that the problem faced by entrepreneurs in Chitungwiza, my hometown, was a global issue causing potential projects and businesses to fail.
In early 2020, I developed a tool to help brands capitalize on what their fans love about them. I reached out to business owners I had worked with in Zimbabwe and South Africa. Their feedback motivated me to launch Magathium Strategy. Their insights also helped me refine the tool. I used it to sift through and articulate my ideas to my team. Since then, I’ve been fortunate to work with brands worldwide, assisting them with their ideas.
I really enjoy cartoons! They’re always on in the background when I’m not listening to a sermon or a podcast. One day, while working on this idea, I got the inspiration for “Magathium 239” from an episode of The Penguins of Madagascar, which happens to be one of my favorites. In that episode, “Magathium 239” was a chemical used for a time-traveling machine. The machine wouldn’t work without it serving as fuel. I thought this concept perfectly captured what I wanted to achieve.