A New Way to Quantify Brand Strategy Article | By Rody Zimete In today’s data-driven marketing world, we cannot underestimate the importance of getting the relevant insights in making business decisions. Success stories, like Netflix and Amazon, are two of the examples of leveraging on the best use of data. However, it’s not all good […]
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Marketing That Matters Article | By Rody Zimete The internet has grown global connection and communication in a way we never imagined. This has given us an easy and affordable way to tell stories about anything we care about. As recipients, we have not enjoyed being part of conversations, we craved but never had access
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Why Deep Insights in Customer Interest and Opinion Matter in the Buyer’s Journey Article | By Rody Zimete Performance measurement in marketing has been instrumental in helping marketers understand how their marketing efforts are doing. From reaching the target market to conversions. It is important, however, to get insight into the impact of what keeps
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