Identify the Personalities of your Customers
What is the Magathium Emotional Intelligence Analysis (MEIA) Quiz?
The MEIA quiz is a tool designed to help businesses understand their customers better. By answering a few simple questions, you’ll help identify the personalities of your customers and how they connect with brands. The results will provide insights into who your customers are and how to communicate with them more effectively.
Why should you take this quiz?
Understand Your Customer’s Mindset – Gain insight into how your customers think, what drives their decisions, and how they approach buying choices. This helps you craft messaging that truly resonates with their way of thinking.
Decode Their Behavior and Approach – Learn how your customers interact with brands, what influences their loyalty, and what makes them take action. This knowledge allows you to refine your marketing and sales strategies for maximum impact.
Tap Into Their Emotional Triggers – Discover what emotionally connects your customers to brands. Understanding their emotional resonance helps you create stronger, lasting relationships that go beyond transactions.
Refine Your Brand’s Communication Style – Find out how your ideal customers prefer to receive and process information. By aligning your tone, messaging, and brand voice with their communication style, you ensure your brand speaks their language.
Make Smarter Business Decisions – With a clearer understanding of who your customers are, you can fine-tune your marketing, product positioning, and overall brand strategy to attract and retain the right audience.
How We Created This Quiz
This quiz was created by blending two powerful psychological frameworks—the OCEAN model, a well-established theory that identifies core personality traits driving human behavior, and brand archetypes, universally recognized figures that reflect fundamental human motivations and emotions.
The concept is built on the understanding that people often perceive brands as if they were individuals, forming impressions based on both obvious and subtle cues a brand presents. Just as we connect with people through personality and emotion, customers build relationships with brands that feel relatable and human. By uncovering how your brand is perceived—its personality and emotional resonance—you can communicate more effectively, forge stronger connections, and align your messaging with the psychological and emotional needs of your ideal customer.
What Happens After the Quiz?
When you’re done, you’ll see two customer profiles based on your responses. These profiles will describe the key traits of your customers and how they might relate to your brand. This will give you a better understanding of who your customers are and how you can connect with them more effectively.
Tip for Success
Before starting the quiz, take a moment to think about the customers you serve. Picture their habits, attitudes, and personalities. As you go through the quiz, focus on the adjective presented to you and ask yourself:
- Does this adjective describe my customer?
- How strongly do these traits match the way my customers behave or interact with brands?
Please note: This is not a timed exercise, and there are no right or wrong answers. On average, the quiz should take 5 to 10 minutes to complete.
It is important to answer the questions truthfully. If you’re unsure about a particular adjective or question, trust your gut instinct and choose the response that feels most accurate.
This mindset will help you provide the most meaningful and useful insights into your customers’ personalities and how they connect with brands.
- We delve into each customer individually to provide a comprehensive understanding beyond demographics
- Acknowledging the uniqueness of each customer, we emphasize unraveling the factors driving their behavior, specifically their personality.
- This additional layer of data enables us to create a holistic profile, facillitating the grouping of customers with shared character traits.